Santa Cruz Organic®uses a mild-flavored juice concentrate, such as white grape or apple juice concentrate, as a sweetener to enhance the flavor of the fruit and to balance the acidity found in certain fruit juices, especially cranberry, raspberry, cherry and apricot.Santa Cruz Organic®uses only natural and organic ingredients to help enhance its juices and formulates all of its products to achieve a taste that is natural and delicious. Why does Santa Cruz Organic® formulate many of its juice blends with white grape and apple juice concentrates? This allows Santa Cruz Organic® to combine Oregon-grown strawberries that are at their peak of perfection in June with California-grown apples that are ripe in September. Quality: Santa Cruz Organic® concentrates are produced when the desired fruits are at their best quality. Variety: Although Santa Cruz Organic® presses many fresh fruits into juice, the use of fruit juice concentrates has enabled us to offer a variety of innovative juice-blend flavors. There are two reasons we use fruit juice concentrates: Santa Cruz Organic® adds only a minimal amount of water to the juice concentrates to reconstitute them into whole fruit juice. This preserves the aroma and flavor of the fruit. The fruit essence is captured and returned to the concentrate from the water vapor. The fruit juice is concentrated by being placed in a low-pressure chamber, which draws off water with a minimum application of heat. How are Santa Cruz Organic® Juice Concentrates manufactured?ĭuring the harvest, the ripened fruit is picked, thoroughly washed and pressed into juice. Most whole fruit juices naturally are 80 percent to 90 percent water. Pure fruit juice concentrates are fruit juices with most of the water removed.
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